Netanyahu takes White House Fight to Social Media

Screen Shot 2015-03-03 at 9.28.52 AM

Netanyahu takes White House Fight to Social Media

– For the last few days my Facebook and Twitter have been blowing up about Israel’s prime minister Benjamin Netanyahu and his visit to the United States. The posts and comments I have seen in regards to the event have many sides to them, some would even classify as extreme. Now I know this event, both his visit and the related social media commotion can exemplify the polar opposite opinions that exist on social media outlets. Wether you are a supporter, a protester, or a bystander, there is no denying that this is popping up in everyones news feed and twitter logs.

Zeynep Tufekci’s article “What Happens to #Ferguson Affects Ferguson” had me pondering on what establishes and constitutes authority online. This article also brought up the idea that transmedia revolves around the idea of social movement identity. Now, Netanyahu, as a prime minister has quite a bit of authority in his local sphere and even in the broader global political sphere. Such a title has given him authority both on land, and in cyberspace and this has established his authority online. With a presence on both Facebook and Twitter, his political campaign can be both expressed and promoted to reach masses of people. This same authority also has the ability to restrict and even hide certain types of media. Now that so much of our communication and entertainment is found online, political entities has the ability, the ‘online authority,’ to censor what they want.

An example of online authority and how ‘What Happens in #Israel Affects Israel’:

Israel to Air Speech With 5-Minute Delay Over Campaigning Concers

Screen Shot 2015-03-03 at 9.45.29 AM


– This is clear example of how what happens on social media and news/entertainment outlets affects local spheres. The online is a direct window in to the spheres of politics, of censorship, of free speech, and of activism. When you participate online in the social issues and events, either as a supporter, protester, or bystander, you impact the course of history. Now I know one voice doesn’t reach far but tools such as hashtags, blog posts, tweets, and geotags can further benefit most if not every campaign out there. I have always been told that any publicity, even bad publicity, is free publicity and in the end is good publicity. When Netanyahu tweets for support and asks others to retweet, those who participate are providing him more publicity, good or bad.

If this weeks articles taught me anything its that I shouldn’t feel bad if I am a slacktivisit, at least I am aware of things going in the world. A retweet for a campaign I believe is good publicity, and overall affects the sphere of the campaign. So, to all of you retweeters and slakctivits, now that I believe your mention is practice and benefits.

– Felipe

Leave a Reply