Resources on Digital Ethnography

Defining “community”

(Adapted from Mark Garratt, Mark’s Online Ethnography)

Bell, D. (2001) “What makes an online community?” in “Community and cyberculture,” chapter 5 of An introduction to cybercultures. Abingdon: Routledge.

Hine, C (2000) The virtual objects of ethnography, chapter 3 of Virtual ethnography. London: Sage. pp 41-66.

Kozinets, R. V. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. pp. 21-40

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