Filter on Insta – Filter on the Streets

The site UpWorthy.com is rooted in the idea of filtering out negative ideas and keeping an eager enthusiasm for life a common trend in their posts. The intention of the site is to post content that “matters”, things that are purely inspiring, motivational, happy or simply supporting great causes. I have found out about dozens of fascinating things happening in the world and drawn to continue surfing through the site because of captivating title lines like, “A Girl Comes Up On Stage And Destroys All We Assumed About Kids” . How can you not be interested in clicking on that? It’s also frustrating, because every video tries to be the most important video. One may argue that these are creating high expectations and filter the way in which we perceive and interpret the videos we see…. Anyway.

The video I found is simply an interesting application of Instagram and hash-tagging. Jill Walker Rettberg would site the Litterati movement as positive effects of accounting, habit tracking, and digital history. I see the implications of “Litterati” even more interesting in contrast to this weeks readings, in the sense that a filter on Instagram attempts to glorify encountered trash on the street. It’s a total criticism and backwards use of a “filter” as Rettberg defines it as “the removal of unwanted content or impurities”. In this case, it serves as an aesthetically pleasing documentation of littering and environmental harm, yet in an effort to clean the world around us. 

In addition to challenging the simply word “filter”, Jeff Kirschner is using the data collected by Instagram to make a difference in city planning and reaching out to brands to consider changing the way littering effects brand-ship. Filtering on instagram, to filter the trash in the street. 


While I support this cause, I will most likely do so as an observer rather than a contributor of #litterati data: as I am terribly guilty of strategically filtering my own posts on Instagram. 

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