Digital strategy
- Synchronous discussion: 1:30pm-2:30pm PST
- Guest lecture: Susan Edwards, Hammer Museum, 3pm–4pm PST
- Begin assignment four together: 4pm–5pm PST
Read and watch for this class:
- ? Peacock, Darren. “Making Ways for Change: Museums, Disruptive Technologies and Organisational Change.” Museum Management and Curatorship 23, no. 4 (December 1, 2008): 333–51. https://doi.org/10.1080/09647770802517324. Note: I’ve been hearing that some students have had trouble downloading this, even with VPN enabled. I’m not sure what’s happening, but you can also find the article in CCLE, under Week 4.
- Museopunks, “Digital as a Dimension of Everything” (podcast).
- Skim: Museum Digital Strategy Examples and Resources
- OPTIONAL: Morrison, Alex. “Digital Strategy for Museums.” New York: Cogapp, 2017.
Today’s class schedule
- 1:30: Hello and check-in
- Findings from mid-quarter check-in survey
- Discussion of your Omeka sites
- Digital strategy discussion
- 2:30: Break
- 3:00: Discussion with Susan Edwards
- Short break
- Discussion of next week’s assignment/viewing of relevant video
Examples of digital museum strategies
Guest lecture: Susan Edwards, Hammer Museum

Susan Edwards is associate director of content strategy at the Hammer Museum and a board member of the Museum Computer Network. At the Hammer, she leads content strategy, developing internal policies and workflows to manage the entire lifecycle of all digital content, drives SEO strategy, and oversees qualitative and quantitative user research. She manages the development of innovative digital products and leads long-term website strategies and redesigns. Susan also leads collaborative cross-functional groups, and helps train staff in content strategy and research methods. Before she arrived at the Hammer, Susan was a senior website content manager at the Getty for more than a decade, and before that, she was a curatorial associate at the Seattle Art Museum. Susan has an M.A./M.Phil (ABD) in the history of art from the University of Michigan as well as an MLIS from San Jose State.
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