Johanna Drucker’s article Humanities Approaches to Graphical Display discusses the prevalent challenges and approaches to visualizing and understanding data. First, she calls attention to the distinction between ‘data’ and ‘capta’. Acknowledging the difference between the two is of key importance – as they delineate “constructivist and realist approaches” (Drucker). Data is the information that surrounds us – existing independently and without human interpretation. Capta is the data that we interpret – “taken and constructed” (Drucker). The distinction between data and capta acts as the basis for a more comprehensive construction of data visualization. Instead of viewing bar charts and maps as absolute truth, we take capta as a caveat – this information is mediated.
Drucker discusses the huge impact this challenge offers. She writes, “If we don’t engage with this challenge, we give the game away in advance, ceding the territory of interpretation to the ruling authority of certainty established on false claims of observer-independent objectivity in the ‘visual display of quantitative information’” (Drucker). As we move into this stage of a digital world where scholars contribute work, we have to confront this issue head on. Drucker suggests that capta display “ambiguity and complexity”. This is an important step towards greater clarity in data presentation. Drucker explains, “Nothing in intellectual life is self-evident or self-identical, nothing in cultural life is mere fact, and nothing in the phenomenal world gives rise to a record or representation except through constructed expressions” (Drucker). This is all to say that any information we view must be mediated through humanistic approach.
A keen example of Drucker’s argument is Julia Belluz’s infographic for an online article The Truth about the Ice Bucket Challenge. The data visualization is titled Where We Donate vs. Diseases That Kill Us, which illustrates color coordinated circles that correspond to the amount of money donated to causes compared to the highest death causing diseases in the country. However, a blog post on Cool Infographics by Randy Krum points out that the size of the circles do not accurately depict the proportional values. Krum warns, “Designers make the mistake of adjusting the diameter of circles to match the data instead of area, which incorrectly sizes the circles dramatically. It takes some geometry calculations in a spreadsheet to find the areas and then calculate the appropriate diameters for each circle” (Krum). Krum proves his point by actually correcting the infographic. The result is much less impactful, as the size of the circles in each table level out considerably.
Bullez’s article has since been corrected by the website it was run on, Vox Media, but its mistake offers an insight into Drucker’s argument. In her “polemic call to humanists to think differently about the graphical expression in use in digital humanities” (Drucker), Drucker asks that capta shifts its terms from “certainty” to “interpretive complexity” For example, who donates to these causes and why? Who are the people who die of these leading-causes diseases and what are their stories? Although this is daunting, Drucker argues that it is all the more enlightening to the humanist approach to knowledge and understanding.
Krum, Randy. “False Visualizations: Sizing Circles in Infographics.” Web log post. Cool Infographics. N.p., 29 Aug. 2014. Web. 2 Nov. 2014.