Rettberg shows that “individual devices have technological filters that are themselves influenced by cultural filters” and discusses the app SkinneePix, which lets the user take selfies that make them appear thinner by ‘removing’ up to 15lbs from the image. Rettberg details this as an example of “how we are aware that technology filters our visual representations” (28). I found this example interesting because it highlights the cultural ideal of thinness that is so prevalent within our culture. SkinneePix’s website is http://prettysmartwomen.com/skinneepixapp/, which name itself shows that prevalent culture only sees thin women as pretty and smart, also states: “SkinneePix helps you edit your Selfies to look 5, 10 or 15 lbs. healthier in two quick clicks on your phone. It’s easy. It’s simple. It’s fun. Share them with your friends immediately. SkinneePix makes your photos look good and helps you feel good.” Again, the use of words in this blurb is telling. By using the word “healthier,” this app implies the thinner you are, the healthier you are, which cannot be further from the truth.

This small example shows a larger cultural theme at play in our society: how you look is the most important thing. In the article “‘Why Don’t I Look Like Her?’: How Instagram Is Ruining Our Self Esteem,” author Olivia Fleming discusses how Instagram is changing how many woman see themselves in relation to other woman. One model interviewed, who helped put together the un-airbrushed 2014 charity calendar says, “[Instagram] is so much scarier than magazines. At least most people realize that magazines and campaigns have been airbrushed. But young girls are looking at selfies on Instagram and they’re not realizing that some people are using apps to totally change what they look like.” This trend enables social media to have more of a “detrimental impact to the body image concerns of college aged women than advertising or the media generally.” While it is true social media is shaped by both technological and cultural filters, it is important to note when these filters begin to impact the real world, and real peoples perceptions of themselves in negative ways.