{"id":568,"date":"2017-02-08T19:47:18","date_gmt":"2017-02-08T19:47:18","guid":{"rendered":"http:\/\/miriamposner.com\/classes\/dh150w17\/?p=568"},"modified":"2017-02-08T19:47:18","modified_gmt":"2017-02-08T19:47:18","slug":"to-encourage-and-uplift-entrepreneurial-uplift-cinema","status":"publish","type":"post","link":"http:\/\/miriamposner.com\/classes\/dh150w17\/2017\/02\/08\/to-encourage-and-uplift-entrepreneurial-uplift-cinema\/","title":{"rendered":"To &#8220;Encourage and Uplift&#8221;: Entrepreneurial Uplift Cinema"},"content":{"rendered":"<p>In this chapter, <em>To &#8220;Encourage and Uplift&#8221;: Entrepreneurial Uplift Cinema<\/em>, the\u00a0author, Allyson Fields, traces filmmaking practices of several Black filmmaking entrepreneurs in Chicago and NYC. She focuses on William Foster, Peter P. Jones and Hunter C. Haynes to demonstrate how Black entrepreneurs used moving picture technology and how it differs from those working in the South.\u00a0She\u00a0argues that entrepreneurial filmmakers showed African American uplift and presented them\u00a0as people who were modern, civically engaged individuals. Underlying themes in many of these films were of social and economic progress as well as possibility. These entrepreneurs invested in the progress of race by supporting the African American motion picture industry.\u00a0<span style=\"font-weight: 400\">Many black film companies emerged in the late 1910s, but only a few were able to produce and distribute a completed film because competition was tough as well as the growing tensions between black and white filmmakers.\u00a0Films were seen as an effective and economical way of demonstrating African American culture and advancements.<\/span><\/p>\n<p>Black entrepreneurs in the early 20th century were expected to have the social responsibility to create social impact. The burden of representation fell on Black business men and women to counteract image of their whole race\u00a0because they were able to make money and use cinema as a tool for uplift. Business men and women were involved because they were economically autonomous\u00a0and used uplift rhetoric.\u00a0<span style=\"font-weight: 400\">Moving pictures once were known to have racist depictions and stereotypes which further marginalized people.Uplift filmmaking entrepreneurs worked primarily within black communities making films for black audiences.\u00a0\u00a0They wanted to counteract the racist images of the Black people and their community, and instead showing them as respectable, economically independent, civic-engaged individuals in society.\u00a0The<b> uplift model<\/b> emphasized self-help, mutual progress and economic\u00a0autonomy (independence).\u00a0<\/span><\/p>\n<p>Here are a few entrepreneurs who made a lasting impact in their community and in Black Uplift Cinema:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>William Foster:<\/strong> journalist; owner of a music publishing company; Owner of Foster Photoplay Company<\/span>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">The Railroad Porter<\/span><\/i><span style=\"font-weight: 400\"> was Foster&#8217;s first fictitious film<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aimed for positive representation of black life to aspire audience<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">He was known, arguably, as the first African American to mobilize motion picture technology for entrepreneurial purposes but was definitely one of the earliest filmmakers to promote self-determined African American image on the big screens while also owning his own businesses\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">He produced films incorporating milestones in Black Chicagoan life and key social events in the South(both actualities [events, actual stories] and fiction): comedies and detective stories designed for Black audiences<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">He called for race investment in moving picture and promoted u<\/span><span style=\"font-weight: 400\">plift expectations of humility<\/span><\/li>\n<li style=\"font-weight: 400\">He started the &#8220;Foster Movement&#8221; in race film production which\u00a0addressed Black audience as participants in larger cultural scheme modeled on uplift ideals<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"><strong>Peter P. Jones:<\/strong> famous African American studio photographer who\u00a0promoted upward mobility in the black community, especially among the Black elite<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">His photo postcards counteracted lynching scenes by showing civic belonging and p<\/span><span style=\"font-weight: 400\">ortrayed subjects with dignity and respectability<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retired from studio photography in 1912 and started moving picture venture in 1914<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">His first narrative film he worked with Alfred Anderson about the Eighth Regiment (African American soldiers) which served in the Spanish-American War in 1898 (assert civic pride and duty, show bravery and heroism)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">His films aimed to inspire pride and sense of belonging in the community (just like his photographs)<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"><strong>Hunter C. Haynes:<\/strong> NYC businessman, established business in shaving supplies enterprise (secondhand razors to manufacturing of razor strops);\u00a0founder of the Haynes Advertising Agency and member of the National Negro Press Associati<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Film: Notable Negroes and Their Achievements was presented as an educational film of AA economic achievements in property and business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">His comedies consisted of themes on clashing cultures and socioeconomic class<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In 1913, he began working for white-owned Afro-American Film Company: produced films with &#8220;real negro characters&#8221; and wanted to show &#8220;the rapid progress of the negro in every field of human activity&#8221;<\/span><\/li>\n<li style=\"font-weight: 400\">Later he opened his own film studio<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this chapter, To &#8220;Encourage and Uplift&#8221;: Entrepreneurial Uplift Cinema, the\u00a0author, Allyson Fields, traces filmmaking practices of several Black filmmaking<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-568","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":0,"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"wp:attachment":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w17\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}