{"id":531,"date":"2016-02-01T17:00:56","date_gmt":"2016-02-02T01:00:56","guid":{"rendered":"http:\/\/miriamposner.com\/classes\/dh150w16\/?p=531"},"modified":"2016-02-01T17:06:12","modified_gmt":"2016-02-02T01:06:12","slug":"multimedia-journalism-online-museum-publications","status":"publish","type":"post","link":"http:\/\/miriamposner.com\/classes\/dh150w16\/2016\/02\/01\/multimedia-journalism-online-museum-publications\/","title":{"rendered":"Multimedia Journalism + Online Museum Publications = ?"},"content":{"rendered":"

The reading that really\u00a0got me thinking\u00a0this week was the Rhizome piece<\/a> by Orit Gat, “Global Audiences, Zero Visitors: How to measure the success of museums’ online publishing.” Gat\u00a0argues that museums should not use\u00a0online publishing solely\u00a0as a means\u00a0to\u00a0expand their\u00a0audience, although online presence\u00a0seems like\u00a0a no-brainer in this digital age.<\/p>\n

I agree with Gat.\u00a0The purpose of a museum is to advance knowledge and encourage discussion about culture, history and heritage. And online publishing, along with any effort by a museum should serve to advance this goal.\u00a0According to Gat, the success of a museum’s online publishing can be measured in terms of the innate value that it specifically brings to its digital audience (i.e. zoomable images and interactive features that print magazines lack) and the meaningful conversations that it creates.<\/p>\n

That being said, I guess the million-dollar question that we’ve all been trying to grapple with in class discussions is, how the heck<\/span> do we imbue value to digital platforms used by museums \u2013 specifically, online publications in this case?<\/strong> One solution is to make the connection\u00a0between text and multimedia more seamless and meaningful, and I think this\u00a0is something that museum curators can learn\u00a0from multimedia journalists. Of course, I am by no means saying that one is better or worse than the other.<\/p>\n

For example, The New York Times<\/em> creates beautiful and immersive visual stories that marry the benefits of multimedia and the written word. One example is Desperate Crossing<\/a>, a story about the journey of 733 migrants across the Mediterranean Sea, most of whom were trying to escape the poverty of subsaharan Africa or the violent wars in the Middle East. The visual story\u00a0offers\u00a0readers\u00a0an experience, not just facts and ideas. The full-screen photos and videos,\u00a0which\u00a0are specific to the bite-sized text displayed, add real-life context and continually\u00a0project it in the readers’ minds, as opposed to images and videos intermittently embedded between paragraphs which I’ve seen in\u00a0some\u00a0online publications by museums. I can see the\u00a0same multimedia style being applied to digital artworks that use photos and videos or for editorial content that aims to give visitors further context about a certain artist or artwork.<\/p>\n

\"Screen<\/a><\/p>\n

And we can already see the same immersive multimedia\/long-form style being applied to arts-related topics. Take this New York Times<\/em> piece about architecture for instance: “Dear Architect: Sound Matters<\/a>.” It incorporates both sound and video<\/strong>! I can see museums incorporating the same idea for digital tours of exhibitions.<\/p>\n

\"It
It says: Hover for sound.<\/figcaption><\/figure>\n

Also, this piece about the newly opened Whitney Museum of American Art in New York, “A New Whitney<\/a>.” The 3D animation<\/strong> really enhances readers’ understanding of the space.<\/p>\n

\"Screen<\/p>\n

Another\u00a0benefit to using this multimedia narrative form is that it encourages collaboration across various art fields: photography, film, 3D visualization, animation, etc.<\/p>\n

The possibilities are limitless.<\/p>\n","protected":false},"excerpt":{"rendered":"

The reading that really\u00a0got me thinking\u00a0this week was the Rhizome piece by Orit Gat, “Global Audiences, Zero Visitors: How to measure the success of museums’ online publishing.” Gat\u00a0argues that museums … Continue reading “Multimedia Journalism + Online Museum Publications = ?”<\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/posts\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/comments?post=531"}],"version-history":[{"count":0,"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/posts\/531\/revisions"}],"wp:attachment":[{"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/media?parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/categories?post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh150w16\/wp-json\/wp\/v2\/tags?post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}