{"id":1702,"date":"2017-10-23T13:44:49","date_gmt":"2017-10-23T20:44:49","guid":{"rendered":"http:\/\/miriamposner.com\/classes\/dh101f17\/?p=1702"},"modified":"2017-10-23T13:44:49","modified_gmt":"2017-10-23T20:44:49","slug":"ontology-of-listing-of-active-businesses-in-the-l-a","status":"publish","type":"post","link":"http:\/\/miriamposner.com\/classes\/dh101f17\/2017\/10\/23\/ontology-of-listing-of-active-businesses-in-the-l-a\/","title":{"rendered":"Ontology of &#8220;Listing of Active Businesses&#8221; in the L.A."},"content":{"rendered":"<p>This week, I will be examining the dataset \u201c<a href=\"https:\/\/data.lacity.org\/A-Prosperous-City\/Listing-of-Active-Businesses\/6rrh-rzua\/data#column-menu\">Listing of Active Businesses<\/a>\u201d from the <a href=\"https:\/\/data.lacity.org\/browse\">City of L.A.<\/a> database. Like the name suggests, it describes the businesses that are currently still operating in the city of Los Angeles. The dataset was last updated a week ago, and is typically updated once a month.<\/p>\n<p>The \u201cListing of Active Businesses\u201d is organized into 16 different data types, such as: Business Name, DBA Name, Mailing Address, Mailing Zip Code, North American Industry Classification System (NAICS), Primary NAICS Description, Council District, Location, and more. There are 496904 rows of data, which is pretty comprehensive. The dataset elucidates the following: where the business is located, what the business does, and when did the business start.<\/p>\n<p>This information is useful to anyone: consumers can find out and identify which businesses are close by, and the services they offer by looking at the mailing city, zip code or the longitude and latitude under \u201cLocation\u201d. Filtering through these metrics, one can easily triangulate the location of the business and check it out. Moreover, businesses or new entrants can make use of this dataset to identify competition within the region by filtering the business they are going into through the \u201cPrimary NAICS Description\u201d data type, as well as the city they are operating in.<\/p>\n<p>However, I think given the sheer size and the amount of information, it can be divided into further subcategories. Specifically, subcategories can be introduced to refine the nature of the business, on top of the \u201cPrimary NAICS Description\u201d. For example, for \u201cIndependent artists, writers, and performers\u201d, it would be useful to specify what specific services are offered by these artists, which could help potential consumers to refine their search and identify the businesses they wish to visit. Moreover, in today\u2019s digital age, it would also be helpful to include the email address or telephone number of these businesses.<\/p>\n<p>For businesses looking to enter the industry, another helpful metric would be the size of business. Currently, there is no way of finding out if the business is a small, medium or a large one. Including data such as market size or market capitalization could be one way of elucidating that information.<\/p>\n<p>If I were to change the ontology of this <a href=\"https:\/\/data.lacity.org\/A-Prosperous-City\/Listing-of-Active-Businesses\/6rrh-rzua\/data#column-menu\">dataset<\/a>, I would include the aforementioned information, i.e. subcategory of the nature of business, telephone number, and market size, as well as the business\u2019 website or facebook and Yelp profile, so that viewers can get a better understanding of the services offered, as well as the quality of service offered.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, I will be examining the dataset \u201cListing of Active Businesses\u201d from the City of L.A. database. Like the<\/p>\n","protected":false},"author":134,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1702","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/posts\/1702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/comments?post=1702"}],"version-history":[{"count":0,"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/posts\/1702\/revisions"}],"wp:attachment":[{"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/categories?post=1702"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/miriamposner.com\/classes\/dh101f17\/wp-json\/wp\/v2\/tags?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}